Makers.
Consultants.
Connectors.
Vita Italiana is an Italian business development consultancy. We are the makers of Naquist, experts in strategic partnerships, and consultants for luxury experiences. Our work is the network.
What we do.
Makers of Naquist.
Naquist is the luxury human-experience platform we founded and continue to steward. It is our own venture, and the clearest example of what we build when we set the brief.
International business development consultants.
We advise Italian and international clients on growth across borders. Where to go, whom to speak to, and how to move once the conversation opens.
Experts in strategic partnerships.
We identify, structure, and close partnerships. The work is matching the right two parties and making sure the introduction converts into something durable.
Consultants for luxury experiences.
We advise luxury houses, operators, and platforms on how their experience should be conceived, positioned, and delivered. We set the standard, not the itinerary.
Two women. One firm.
Vita Italiana was founded by two friends in Rome who spent decades building businesses across borders before they built one together.
Shazia Naqui
Decades in international hospitality and business development across Europe, the Gulf, and South Asia. Founder of Naquist.
Guenola Bramucci
A career in international sales and marketing for luxury houses, with long-standing relationships across European brand, retail, and press circles.
Over fifty years of life in Italy between them. Heritage across Persia, India, France, and Italy. The firm's reach begins in its founders.
We are the makers of Naquist.
Naquist is an Italian luxury platform of curated human experiences, founded by Shazia Naqui and built inside Vita Italiana. It is both our client and our proof of work.
The brand takes its name from the Nyquist Principle.
How the work gets done.
The introduction is the work.
Most of what we do happens in a phone call, a long lunch, or a conversation that lasts over months. The right meeting, made at the right moment, between the right two people.
Access, judgement, and a network that closes.
Relationships across Italian and international brand, finance, and institutional circles. When we make an introduction, it lands. When we recommend a direction, it is based on who we know and what the work will actually require.
Four things, in order.
We work at the meeting point of business, culture, and taste. The firm is based in Rome. The network is not. Most of our introductions happen over a phone call or a long lunch, not a pitch.
We make. We conceive and launch ventures of our own. Naquist is the current example.
We advise. We consult with clients on international business development — new markets, new partners, new positioning.
We introduce. We connect operators, founders, investors, and institutions who should be in business with one another.
We stay. We remain close to the work after the introduction is made, until the partnership is doing what it was built to do.
What we take on.
Brand ventures
We found and steward our own ventures in luxury and lifestyle. Naquist is the first; it will not be the last.
Market entry
Counsel for international clients entering Italy, and for Italian clients reaching abroad. The work is where to go, whom to meet, and how to land.
Strategic partnerships
Identifying, structuring, and closing alliances. From one-off collaborations to long-term joint ventures between serious parties.
Luxury experience advisory
Consulting to luxury houses, platforms, and operators on how an experience is conceived and positioned. We set the standard the work is built to.
Editorial & press introductions
Access to Italian and international press, publishing, and institutional platforms. Credibility is built, not bought.
Founder & family-office counsel
Quiet advisory for founders and family offices engaging with Italian luxury — acquiring, partnering, or launching.